• Samareh Rahnavardi

The golden key to creating a successful business



Whether you recognize it or not, and whether you believe or not, all successful small or grand businesses–regardless of what they do, offer or sell–have one thing in common: their owners and their team know how to build and maintain relationships. Unfortunately the truth is that entrepreneurs too often get caught up in the details of so many strategies, techniques and tactics or the kinds of products and services they are selling that they forget to notice how critical it is to build relationships not just with your customers, but also with your employees and your competitors. I am a very firm believer that without strong relationships, it is impossible to have a successful business or have fulfillment as a business owner.

You would be wise to be able to build long-term customers and fulfilling relationships between yourself and the customers, that will carry you through challenging times, as well as trusting relationships with other business owners to share struggles and resources when necessary.

In the last 13 years of my experience of running a truly successful business I have come to learn the ability of keeping the fulfilling relationship between yourself and your client is the key, so much that I believe if you keep an existing client happy you have come a longer way closer to success rather than trying to keep attracting new client and meet their needs half way though.

The reality is that business relationships are just like any other relationship. They require some effort to maintain and they must be mutually beneficial. Your customer would like to feel special and cared for before anything else, and if you can master the art of relationship in the workplace and business you have already scored big time. As in any relationship, you must be willing to give, share and support, not just take or receive. Knowing the value, need or pain of your client and finding ways to talk into those values is one of the secret of building successful business.

Every human being lives by a set of values and consciously or unconsciously try to live according those values. When a person feels and thinks that a service or product is going to help them get closer to that value they open up and become interested and become potential clients and then you as a business owner or a service and product provider can offer them the correct information on how your services or product can be beneficial to them, their values and needs. Which takes us to one of the most important pillars of a great relationship and that is the art of communication.

As you can see what I am trying to explain is that when an individual cares enough to learn the mastery of relationships, that individual finds they golden key to create a successful and inspiring business and life, which bring ground amount of fulfillment for the self and other.

When you help people to get to what they want they help you get what you want and that is a two way street and a win-win situation.


So here now I would like to share with you five important of many existing additional tips on how to build stronger business relationships that will last. May you apply them and may you work on your business by working on your relationship mastery as much as you work in your business with strategies and skills.


- Encourage Honest Feedback

An open, honest relationship demands clear communications. Encourage and be open to constructive criticism and be brave enough to suggest ways clients can help your firm perform better. If you know where you stand, you can work on strengthening your ground.

- Give More than You Receive

Be sure to contact your clients when you are NOT in need of something. It is wise to take time to learn about their business and values since it's as important to them as your business and your values to you. Take a minute to understand your client's vision and goals, and provide opportunities for them to fulfill this whenever and however possible.

- Be Real

Do not be afraid to be vulnerable. Allow people to see who you are, what your beliefs are and what you stand for. It builds trust and great amount of respect. Being too professional and not relational is boring and even you are not going to enjoy yourself along the way. After all it’s a journey and you might as well enjoy it by being true to your authentic self.

- Make it Personal

Every human being would love to be loved and appreciated for who they are and what they offer and provide, either as a service or simply by their presence. Sometimes it is nice to send an actual letter or card of appreciation or gratitude. Say 'Thank you," a lot,". I have learnt the more I openly show my gratitude and appreciation to my client the more they want to work with me.

I often send notes to my clients, new or old, thanking them for their business. Never forget who got you where you are. And never, ever think you can say thank you enough to clients, customers, colleagues and friends and family.

- Listen More Than You Talk

Being a good listener highlights your virtues much better than being a big talker.

Yes people value your advice and skills in handling the money and the business, but what can set you apart is that you can take the time to listen to and really understand where your clients are coming from.

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